Redmond’s story begins in 1958, when a prolonged drought forced the Bosshardt brothers to abandon their farm in central Utah. Aware that Native Americans had once harvested salt rock from their farmland, Milo and Lamar Bosshardt borrowed a little money and went into the salt business with little more than sledgehammers, picks, and a determination to provide for their families.
In the 1960s, local governments realized that Redmond’s unique mineral salt melted road ice more efficiently than traditional white salt, and Redmond began marketing crushed salt as a premium highway deicing salt. The product would later be known as Ice Slicer.
A PEOPLE COMPANY
For traditional companies, every decision is designed to drive profit—the ultimate goal of the business. At Redmond (Ice Slicer’s parent company) profit matters (without it, there would be no business), but we view profit as the means to a more important end—elevating the human experience.
It sounds unconventional or insincere, we know. We’ve been called naïve by some and arrogant by others, and we understand that our way of business wouldn’t work for a lot of companies. But it works well for us.
ELEVATING THE HUMAN EXPERIENCE
Everyone wants to make a contribution that matters in their world, and business shouldn’t be an exception. We believe we share an obligation to serve, to create an enduring legacy, and to be a powerful influence for good in the world around us.
This is what we mean when we say Redmond is a people company. We pursue profit by adding value to the lives of our customers, and reinvest that profit into programs that add value to the lives of our associates and our communities. In the process, we create the kind of world we want to live in, and, hopefully, inspire others to do the same.